This ad is shocking because it uses lots of sarcasm, and it is telling people the truth about a bad diet and still telling them to practice it. It is incredible how the audience has the guts to go to this place when they know that what is being advertised is true. Maybe if you go once in a while there is no serious risk of being affected till the customer gets a heart attack. This junk food is being advertised as it is and this is their purpose, it sells with its real intentions. I believe that ads have reached a place where they don’t need to lie in order to function well. All they need is something unusual and tell you not to do it or that it is bad to be attractive to the human.
Link to the complete article:
http://smallbusiness.aol.com/start/startup/article-partner/_a/cashing-in-on-controversy/20070301164709990001
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